Our Story

Lucy Long Legs began with a vision. A dream to create clothes that kids love to wear and parents can rely on. For Joanne, this dream started with her daughter Kiki, who inspired every step of the journey. Frustrated by leggings that didn’t fit comfortably or keep up with Kiki’s active lifestyle, Joanne decided it was time to make something better.

What began as a simple idea turned into a mission: to design clothes that celebrate childhood! Durable, comfortable, and made to move. Every stitch, fabric choice, and design reflects Joanne’s passion for creating something special, inspired by Kiki and the belief that kids’ clothes should fit perfectly, feel amazing, and let kids be kids.

Lucy Long Legs is more than just a brand; it’s a labour of love, built on the idea that great clothes can help kids shine, grow, and take on every adventure with confidence.